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Innovation Strategy of Enterprise Marketing Models in the New Media Market

In: Proceedings of the 2025 10th International Conference on Financial Innovation and Economic Development (ICFIED 2025)

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  • Zhaoyun Li

    (Guangzhou Vocational College of Technology & Business)

Abstract

With the continuous development of new media era and network technology, to a great extent, the impact to the enterprise. Enterprise marketing mode are also constantly changing, only in this way to keep up with the pace of The Times, to promote enterprise innovation and development. Therefore, in this paper, the related overview of new media market, analysis of the new media market brings to the enterprise marketing mode innovation of development opportunities and challenges, and the new marketing mode innovation of the media market is strategy.

Suggested Citation

  • Zhaoyun Li, 2025. "Innovation Strategy of Enterprise Marketing Models in the New Media Market," Advances in Economics, Business and Management Research, in: Maizaitulaidawati Md Husin & Tomoki Fujii & Xiaodong Lai & Azlina Binti Md Yassin (ed.), Proceedings of the 2025 10th International Conference on Financial Innovation and Economic Development (ICFIED 2025), pages 316-323, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-702-1_35
    DOI: 10.2991/978-94-6463-702-1_35
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