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The Power of Training in Elevating Job Satisfaction: A Case Study from the Digital Marketing Sector

In: Proceedings of the 3rd International Conference on Management and Business (ICOMB 2024)

Author

Listed:
  • Shahib Anshari Muhajir

    (Universitas Sarjanawiyata Tamansiswa)

  • Syamsul Hadi

    (Universitas Sarjanawiyata Tamansiswa)

  • Didik Subiyanto

    (Universitas Sarjanawiyata Tamansiswa)

  • Supaprawat Siripipatthanaku

    (GlobalNxt University)

Abstract

This study aims to analyze the impact of training on employee job satisfaction in digital marketing companies in Yogyakarta. This research employs a quantitative methodology, collecting primary data through a questionnaire from 126 Yogyakarta employees in digital marketing firms. The analysis reveals that training significantly affects job satisfaction, with a p-value of 0.014

Suggested Citation

  • Shahib Anshari Muhajir & Syamsul Hadi & Didik Subiyanto & Supaprawat Siripipatthanaku, 2025. "The Power of Training in Elevating Job Satisfaction: A Case Study from the Digital Marketing Sector," Advances in Economics, Business and Management Research, in: Alfiatul Maulida & Md. Mahmudul Alam & ⁠⁠Mark Gabriel Wagan Aguilar (ed.), Proceedings of the 3rd International Conference on Management and Business (ICOMB 2024), pages 50-56, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-698-7_6
    DOI: 10.2991/978-94-6463-698-7_6
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