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Generation Z and Consumer Awareness in Sustainable Consumption: A Bibliometric Analysis

In: Proceedings of the 3rd International Conference on Management and Business (ICOMB 2024)

Author

Listed:
  • Dewi Deniaty Sholihah

    (Universitas Pembangunan Nasional Veteran)

  • Achmad Rizqan

    (Universitas Muhammadiyah Yogyakarta)

  • Umi Farichah Bascha

    (Universitas Airlangga)

  • Siti Aisyah Binti Asrul

    (Universiti Teknologi MARA (UiTM))

  • Retno Dwi Astutik

    (Universitas Pembangunan Nasional Veteran)

  • Anggun Mizwa Anugerah

    (Universitas Pembangunan Nasional Veteran)

Abstract

This study presents a bibliometric analysis of research on Generation Z and consumer awareness in the context of sustainable consumption. Utilizing articles published between 2014 and 2024, a total of 256 relevant publications were analyzed using VOSviewer and Publish or Perish. The findings reveal five key research clusters, with sustainable consumption at the core, closely linked to consumer behavior, green marketing, and the Sustainable Development Goals (SDGs). The analysis highlights Generation Z’s growing influence on sustainability, particularly through increased consumer awareness and engagement with sustainable products. Emerging topics such as greenwashing and the circular economy were also identified as areas of rising academic interest. This study provides a comprehensive overview of the current research landscape, offering insights for future studies on how Generation Z can drive sustainable consumption practices and contribute to global sustainability efforts.

Suggested Citation

  • Dewi Deniaty Sholihah & Achmad Rizqan & Umi Farichah Bascha & Siti Aisyah Binti Asrul & Retno Dwi Astutik & Anggun Mizwa Anugerah, 2025. "Generation Z and Consumer Awareness in Sustainable Consumption: A Bibliometric Analysis," Advances in Economics, Business and Management Research, in: Alfiatul Maulida & Md. Mahmudul Alam & ⁠⁠Mark Gabriel Wagan Aguilar (ed.), Proceedings of the 3rd International Conference on Management and Business (ICOMB 2024), pages 27-38, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-698-7_4
    DOI: 10.2991/978-94-6463-698-7_4
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