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The Influence of Perceived Ease of Transaction and Perceived Security of Transaction on Intention to Shop with Trust as An Intervening Variable Among Shopee Users

In: Proceedings of the 3rd International Conference on Management and Business (ICOMB 2024)

Author

Listed:
  • Irma Linamaningsih

    (Universitas Sarjanawiyata Tamansiswa)

  • Nonik Kusumaningrum

    (Universitas Sarjanawiyata Tamansiswa)

  • Lusia Tria Hatmanti Hutami

    (Universitas Sarjanawiyata Tamansiswa)

Abstract

This research aims to analyze how perceived ease of transaction and perceived security of transaction among Shopee users influence the intention to shop. This study also seeks to understand the role of trust as a mediating variable in the relationship between perceived ease of transaction and perceived security of transaction with intention to shop among Shopee users. Data were collected from 150 respondents who are Shopee users in Yogyakarta and have made at least one transaction on Shopee. The sampling technique used was purposive sampling. The questionnaire was tested for validity and reliability. This was followed by model testing and hypothesis testing. The findings indicate that perceived ease of transaction and security positively and significantly affect the intention to shop. Trust does not have a positive and significant effect on intention to shop. Trust does not function as an intervening variable between perceived ease of transaction and perceived security of transaction on intention to shop. Based on these findings, the author draws several conclusions and implications, including the importance of companies improving the quality of personal relationships to enhance trust and intention to shop.

Suggested Citation

  • Irma Linamaningsih & Nonik Kusumaningrum & Lusia Tria Hatmanti Hutami, 2025. "The Influence of Perceived Ease of Transaction and Perceived Security of Transaction on Intention to Shop with Trust as An Intervening Variable Among Shopee Users," Advances in Economics, Business and Management Research, in: Alfiatul Maulida & Md. Mahmudul Alam & ⁠⁠Mark Gabriel Wagan Aguilar (ed.), Proceedings of the 3rd International Conference on Management and Business (ICOMB 2024), pages 274-286, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-698-7_29
    DOI: 10.2991/978-94-6463-698-7_29
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