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What Drives Sustainable Entrepreneurship Training? A Faculty Perspective

In: Proceedings of the International Conference on Emerging Challenges: Sustainable Strategies in the Data-Driven Economy (ICECH 2024)

Author

Listed:
  • Pham Thi Thanh Hang

    (Vietnam National University, School of Interdisciplinary Sciences and Arts)

  • Truong Thi Hue

    (Vietnam National University, Faculty of Economics and Management, International School)

  • Luu Thi Minh Ngoc

    (Vietnam National University, Faculty of Economics and Management, International School)

Abstract

Research purpose: This research aims to identify the drivers promoting sustainable entrepreneurship training (SE) from the perspective of university faculty and assess the impact of these factors. Research motivation: Although the crucial role of education in sustainable entrepreneurship is acknowledged, there seems to lack a lot of studies on the drivers for SE training. Research design, approach, and method: Data collection comes from 11 experts from seven different universities in Vietnam, experienced in entrepreneurship training. The Analytic Hierarchy Process (AHP) was utilized to identify and rank the factors driving SE based on the Theory of Planned Behavior (TPB). Main findings: The results indicate that the TPB elements can be the drivers for SE training, with the order of importance being attitude toward behaviour, perceived behavioural control, and subjective norms. Fifteen motivating sub-factors (under TPB elements) for SE training are also identified and ranked. Practical/managerial implications: This study offers implications for university administrators, policymakers, and stakeholders, aiming to train future generations in responsible business practices and to build a sustainable entrepreneurship ecosystem in developing countries like Vietnam.

Suggested Citation

  • Pham Thi Thanh Hang & Truong Thi Hue & Luu Thi Minh Ngoc, 2025. "What Drives Sustainable Entrepreneurship Training? A Faculty Perspective," Advances in Economics, Business and Management Research, in: Dinh Nguyen Van & Nguyen Nguyen Danh & Ngoc Luu Thi Minh & Mai Nguyen Phuong (ed.), Proceedings of the International Conference on Emerging Challenges: Sustainable Strategies in the Data-Driven Economy (ICECH 2024), pages 183-195, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-694-9_12
    DOI: 10.2991/978-94-6463-694-9_12
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