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Digital Marketing Tools -Tourism and Upcoming Trends

In: Proceedings of the 9th International Conference on Synergizing Sustainable Technologies and Management Practices (STAMP 2024)

Author

Listed:
  • Vinod Kumar

    (IIMT University, Asst. Professor – School of commerce and Management)

  • Priyanka Rana

    (IIMT University, Associate Professor – School of commerce and Management)

  • Kanika Gupta

    (IIMT University, Asst. Professor – School of commerce and Management)

  • Nirbhay Kumar

    (IIMT University, Asst. Professor – School of Hotel Management catering and tourism)

  • Upasana Singh

    (IIMT University, Asst. professor – School of Hotel Management catering and tourism)

  • Masood Aslam

    (IIMT University, Professor – School of Hotel Management catering and tourism)

  • Piyush Kumar

    (IIMT University, Asst. Professor – School of commerce and Management)

  • Nitin Gupta

    (Bhikaji Cama Subharti College of Hotel Management, Swami Vivekanand Subharti University, Sr. Associate Professor)

Abstract

It is anticipated that the usage of digital technology in tourism would only grow stronger due to the unparalleled breakthroughs in these fields that have been embraced for marketing purposes. This research aims to examine upcoming trends and conduct a thorough evaluation of the literature on digital marketing tools in tourism that has been published in publications linked to the industry. The investigation shows that the tourism industry’s status quo has been upset by the growing adoption of digital marketing technologies. The results also demonstrate the wide variety of digital marketing solutions that are already available and still growing. In order to be competitive, travel industry marketers must stay up to date on the most recent advancements in digital marketing and possess the adaptability to make necessary adjustments. The study provides insights into the practical managerial consequences and establishes the groundwork for future research by synthesising the literature.

Suggested Citation

  • Vinod Kumar & Priyanka Rana & Kanika Gupta & Nirbhay Kumar & Upasana Singh & Masood Aslam & Piyush Kumar & Nitin Gupta, 2025. "Digital Marketing Tools -Tourism and Upcoming Trends," Advances in Economics, Business and Management Research, in: Shiv Mohan Verma & Indraneel Bose & Ankit Srivastava & Vikas Sharma (ed.), Proceedings of the 9th International Conference on Synergizing Sustainable Technologies and Management Practices (STAMP 2024), pages 116-129, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-682-6_9
    DOI: 10.2991/978-94-6463-682-6_9
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