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Unpacking the Link between Corporate Social Responsibility, Employee Engagement, Autonomy, and Creativity in Hotel Industry

In: Proceedings of the 9th International Conference on Synergizing Sustainable Technologies and Management Practices (STAMP 2024)

Author

Listed:
  • Varsha Singh

    (SYNA International College of Management Studies, Head of Department)

  • Amit Tariyal

    (IMS Unison University, Assistant Professor – Senior Scale, School of Hospitality Management)

  • Santanu Roy

    (ICFAI Business School, ICFAI University, Professor/Director)

  • Swati Bisht

    (Doon University, Associate Professor, School of Management)

Abstract

This study examines the influence of corporate social responsibility on employee creativity in the hospitality industry, considering employee engagement and job autonomy as mediating factors. Sample data of 449 employees working in 50 different deluxe category hotels in India were collected. Structural equation modeling and AMOS 26 were used to study hypothesized relationships. The findings underscore the significance of corporate social responsibility for enhancing employee creativity through their level of engagement. The study also shows how the degree of freedom accorded to the employees to perform their jobs impacts their creative skills. The findings of this study will aid hotel professionals and scholars in their quest to comprehend the relevance of corporate social responsibility in relation to employee creativity.

Suggested Citation

  • Varsha Singh & Amit Tariyal & Santanu Roy & Swati Bisht, 2025. "Unpacking the Link between Corporate Social Responsibility, Employee Engagement, Autonomy, and Creativity in Hotel Industry," Advances in Economics, Business and Management Research, in: Shiv Mohan Verma & Indraneel Bose & Ankit Srivastava & Vikas Sharma (ed.), Proceedings of the 9th International Conference on Synergizing Sustainable Technologies and Management Practices (STAMP 2024), pages 363-374, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-682-6_24
    DOI: 10.2991/978-94-6463-682-6_24
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