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Role of Destination’s Gastronomic Appeal in Attracting Tourists: Insights into Kangra’s Culinary Landscape

In: Proceedings of the 9th International Conference on Synergizing Sustainable Technologies and Management Practices (STAMP 2024)

Author

Listed:
  • Satish Guleria

    (Maharishi Markandeshwar (Deemed to be University), MMICT & BM (Hotel Management))

  • Suresh Chauhan

    (Maharishi Markandeshwar (Deemed to be University), MMICT & BM (Hotel Management))

  • Ishan Bakshi

    (GNA University, School of Hospitality)

Abstract

This study investigated the role of destination food in tourism attraction, focusing on Kangra district, Himachal Pradesh, India. Using a quantitative approach with 410 tourist responses, it examined factors influencing tourists’ engagement with destination food. Results showed novelty, cultural exploration, sensory experiences, authenticity, and diversity significantly affected tourists’ decisions, while factors like food history knowledge and ingredient combinations had non-significant impacts. A strong positive correlation existed between overall food experience and perception of destination food as a tourist attraction. The study emphasized the importance of unique and authentic culinary offerings to enhance destination appeal. It suggested strategies including cultural promotion, culinary diversity, infrastructure investment, sustainability, and stakeholder collaboration to maximize destination food’s potential for tourism. These efforts not only attract tourists but also foster economic growth and cultural heritage preservation.

Suggested Citation

  • Satish Guleria & Suresh Chauhan & Ishan Bakshi, 2025. "Role of Destination’s Gastronomic Appeal in Attracting Tourists: Insights into Kangra’s Culinary Landscape," Advances in Economics, Business and Management Research, in: Shiv Mohan Verma & Indraneel Bose & Ankit Srivastava & Vikas Sharma (ed.), Proceedings of the 9th International Conference on Synergizing Sustainable Technologies and Management Practices (STAMP 2024), pages 282-295, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-682-6_19
    DOI: 10.2991/978-94-6463-682-6_19
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