Research on Empowering Rural Cultural and Tourism Integration through Art in the Pearl River Delta under National Art Policies

Cultural tourism enterprises have experienced severe challenges to public health worldwide and the economic recovery after the pandemic. The topic of how cultural tourism enterprises that have ushered in the revitalization of the industry will survive and develop in the new situation has become a common concern in the industry. The article explores the development model of the integration of art and rural cultural tourism based on the national art policy, and analyzes the coupling relationship between the integration of art and cultural tourism in the Pearl River Delta region. Through the classification and analysis of art practice cases, specific research samples of art and cultural tourism practices in the Pearl River Delta are defined, and the value of art practice in various projects and the cultural tourism communication effect are analyzed. Art-empowered cultural tourism practices are one of the important development paths for the integration of culture and tourism. The value of art empowerment should be further utilized to promote the in-depth integration of art and deep integration of the two, thereby achieving synergistic development. The artistic gathering scene brought about by the development of art towns is an ecological element for the vigorous development of the cultural industry in the Pearl River Delta.