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Materialism Moderates the Relationship between Pandemic Threats and Preference for Eco-Friendly Products

In: Proceedings of 2024 4th International Conference on Public Management and Big Data Analysis (PMBDA 2024)

Author

Listed:
  • Yaming Wang

    (Shandong University of Traditional Chinese Medicine)

  • Yongtian Yin

    (Shandong University of Traditional Chinese Medicine)

  • Chubo Gong

    (Shandong University of Traditional Chinese Medicine)

Abstract

Previous research has demonstrated that pandemic threats increase consumers’ preference for eco-friendly products. However, the effect does not always exist. The current research proposes that materialism plays a moderating role between the pandemic threats and the preference for eco-friendly products. Specifically, when low materialists are faced with a pandemic threat, their preference for eco-friendly products is significantly enhanced, while the preference of high materialists for eco-friendly products does not show significant change.

Suggested Citation

  • Yaming Wang & Yongtian Yin & Chubo Gong, 2025. "Materialism Moderates the Relationship between Pandemic Threats and Preference for Eco-Friendly Products," Advances in Economics, Business and Management Research, in: Soon M. Chung & Fairouz Kamareddine & Azah Kamilah Draman & Sim Kwan Yong (ed.), Proceedings of 2024 4th International Conference on Public Management and Big Data Analysis (PMBDA 2024), pages 202-208, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-656-7_20
    DOI: 10.2991/978-94-6463-656-7_20
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