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The Investigation of Pandemic Impact on Global Gaming Market

In: Proceedings of the International Workshop on Navigating the Digital Business Frontier for Sustainable Financial Innovation (ICDEBA 2024)

Author

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  • Kongzhe Cai

    (University of New South Wales, Department of Engineering)

Abstract

The COVID-19 pandemic has imposed a significant impact on the global gaming industry, causing disruptions across regions and reshaping consumer behaviours. This review article studies the multifaceted effects of the pandemic on gaming markets in China, the United States, and Japan, highlighting differences in market responses and financial performances. While the global gaming industry saw unprecedented growth in user engagement and revenues during the lockdown period, regional disparities were evident. The Chinese market, though initially buoyed by increased sales, witnessed a decline in smaller companies due to regulatory challenges. In contrast, the U.S. gaming market experienced abnormal stock returns during the early stages of the pandemic, benefiting from increased demand for both games and hardware. Japan, however, diverged from the global trend, with significant declines in stock prices, particularly in the mobile gaming sector. This article also discusses the limitations of traditional data analysis methods used in pandemic-related research and suggests the integration of Artificial Intelligence (AI)-driven models for future studies to better capture dynamic market trends. Additionally, it proposes strategies for the gaming industry to enhance resilience against future disruptions, including portfolio diversification and investment in robust digital infrastructure. By exploring the pandemic’s diverse impacts and offering insights for future preparedness, this review contributes to a comprehensive understanding of how the gaming industry can adapt to global challenges.

Suggested Citation

  • Kongzhe Cai, 2025. "The Investigation of Pandemic Impact on Global Gaming Market," Advances in Economics, Business and Management Research, in: Junfeng Lu (ed.), Proceedings of the International Workshop on Navigating the Digital Business Frontier for Sustainable Financial Innovation (ICDEBA 2024), pages 295-300, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-652-9_30
    DOI: 10.2991/978-94-6463-652-9_30
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