Impact of Cultural Background on Decision Styles, Risk Preference and Investment Interests: Macro and Micro-Level Comparative of The US and Japan

This study aims to explore the influence of cultural background on decision-making styles, risk appetite, and investment interests, using macro and micro analysis methods, with the United States and Japan as the main research subjects. The study first analyzes the cultural background of the two countries from a macro perspective. The individualistic culture of the United States promotes investors’ enthusiasm in pursuing high returns and high-risk opportunities, while the collectivistic culture of Japan leads investors to prefer stable and low-risk investment options. Subsequently, the study compares in depth the behavioral characteristics of investors in the two countries from a micro perspective. The results show that the high risk tolerance and enthusiasm for emerging technology fields of American investors are closely related to their culture’s emphasis on personal interests and independent decision-making. In contrast, Japanese investors show a high degree of emphasis on safety and stability, which is consistent with the cultural values that emphasize collective interests and harmony.