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Research on the Promotion of Cultural Communication by Marine Cultural and Creative Products from the Perspective of Cultural Confidence

In: Proceedings of 2024 6th International Conference on Economic Management and Cultural Industry (ICEMCI 2024)

Author

Listed:
  • Chendian Tu

    (University of Zhejiang Ocean, School of Foreign Languages)

  • Feiyan Yang

    (University of Zhejiang Ocean, School of Foreign Languages)

  • Hang Sun

    (University of Zhejiang Ocean, School of Foreign Languages)

Abstract

With the globalization trend in the continuous development in all fields, the importance of inheriting and promoting excellent traditional culture of our country continues to rise. Cultural self-confidence has increasingly become the key object of attention. Zhoushan City, as an island city, has a deep historical heritage and rich Marine cultural resources. In combination with the unique significance and value of Zhoushan Marine Culture, this paper takes the Marine cultural and creative products of Zhoushan Museum as an example to explore how to fully maximize the cultural value of cultural and creative products and cultivate a cultural and creative industry that provides solid support for Marine cultural industry. And using cultural and creative products to promote Zhoushan Marine culture to spread overseas.

Suggested Citation

  • Chendian Tu & Feiyan Yang & Hang Sun, 2025. "Research on the Promotion of Cultural Communication by Marine Cultural and Creative Products from the Perspective of Cultural Confidence," Advances in Economics, Business and Management Research, in: Hang Luo & Tang Yao & Wei Cui & Hongbo Li (ed.), Proceedings of 2024 6th International Conference on Economic Management and Cultural Industry (ICEMCI 2024), pages 78-86, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-642-0_8
    DOI: 10.2991/978-94-6463-642-0_8
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