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Research on the Digital Transformation and Innovation Path of China’s Urban Night Tourism Industry

In: Proceedings of 2024 6th International Conference on Economic Management and Cultural Industry (ICEMCI 2024)

Author

Listed:
  • Xinyuan Cai

    (Huazhong University of Science and Technology, School of Architecture and Urban Planning
    The Key Laboratory of Lighting Interactive Service and Technology for Ministry of Culture and Tourism
    Hubei Engineering Research Center for Technology of Digital Lighting)

  • Haoyu Fan

    (Huazhong University of Science and Technology, School of Architecture and Urban Planning
    The Key Laboratory of Lighting Interactive Service and Technology for Ministry of Culture and Tourism
    Hubei Engineering Research Center for Technology of Digital Lighting)

Abstract

This study examines the development, status, and future trends of China’s urban night tourism industry. Through a comprehensive analysis of historical progression, market scale, and technological transformation, this research provides insights into the evolving landscape of urban night tourism in China. The industry has undergone significant growth, with the night-time economy reaching 4.8 trillion yuan in 2023, becoming a crucial component of urban economic development. The study identifies two main categories of urban night tourism products: cultural night tourism and sightseeing night tourism, each offering unique experiences that showcase local culture and urban landscapes. Technological advancements, particularly in intelligent lighting, virtual and augmented reality, and IoT, have substantially enhanced the quality and appeal of night tourism experiences. The research also highlights the development of night tourism in key cities such as Chongqing, Shanghai, and Changsha, supported by favourable policies and diverse product offerings. Looking ahead, the digital transformation of the industry presents both opportunities and challenges, with a focus on balancing technological innovation with authentic experiences. The study concludes by proposing innovation paths for the industry, emphasising product diversification, service quality improvement, and stakeholder collaboration to ensure sustainable growth and competitiveness in the tourism market.

Suggested Citation

  • Xinyuan Cai & Haoyu Fan, 2025. "Research on the Digital Transformation and Innovation Path of China’s Urban Night Tourism Industry," Advances in Economics, Business and Management Research, in: Hang Luo & Tang Yao & Wei Cui & Hongbo Li (ed.), Proceedings of 2024 6th International Conference on Economic Management and Cultural Industry (ICEMCI 2024), pages 55-66, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-642-0_6
    DOI: 10.2991/978-94-6463-642-0_6
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