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Research on Innovative Development Strategies of Cultural Industry under Digital Transformation

In: Proceedings of 2024 6th International Conference on Economic Management and Cultural Industry (ICEMCI 2024)

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  • Yifei Song

    (University of Hong Kong)

Abstract

This paper centers on the cultural industry within the digital transformation context. It initiates with an in-depth exploration of the profound influence that digitization exerts on multiple aspects of the cultural industry, including content generation, distribution channels, and consumer behavior patterns. Digitalization has reshaped the traditional landscape of the cultural industry. By scrutinizing relevant data and industry cases, we pinpoint the challenges and opportunities encountered by the cultural industry during the digital transition process. The crux of innovation lies in the amalgamation of digital technologies such as artificial intelligence, big data, virtual reality, and blockchain. Several innovative development strategies are proposed, like personalized content creation, immersive experience design, and digital copyright protection. Furthermore, we highlight the significance of cross-industry collaboration and talent cultivation. Through comprehensive research, our objective is to offer valuable perspectives and practical recommendations for the sustainable progress of the cultural industry in the digital era.

Suggested Citation

  • Yifei Song, 2025. "Research on Innovative Development Strategies of Cultural Industry under Digital Transformation," Advances in Economics, Business and Management Research, in: Hang Luo & Tang Yao & Wei Cui & Hongbo Li (ed.), Proceedings of 2024 6th International Conference on Economic Management and Cultural Industry (ICEMCI 2024), pages 451-458, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-642-0_48
    DOI: 10.2991/978-94-6463-642-0_48
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