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Examining the Leaderlessness of a Networked Social Movement on Weibo and Douyin

In: Proceedings of 2024 6th International Conference on Economic Management and Cultural Industry (ICEMCI 2024)

Author

Listed:
  • Hairong Qiu

    (Nansha College Preparatory Academy)

  • Xiansheng Wang

    (The University of Sydney)

Abstract

From the late 2000s to the 2010s, researchers have focused on the formation of networked social movements, which are built on existing social and organizational connections through the use of networked media technologies. The key difference between conventional social movements and networked social movements is the shift from ‘collective action’ to ‘connective action’. In this paper, regarding the recent social issue that a PhD. student complaints her supervisor for his sexual harassment behaviors. The author observed the creation of many hashtags or ‘chaohua’ (topics) on two popular social media platforms, Weibo and Douyin which received thousands of millions of views and accelerated the progress of ‘online-to-offline social movement’. Author intends to examine the formation and evolution of (opinion) leadership on Weibo and Douyin by examining the how social influence was distributed regard to different platforms, and exploring whether inequality in social influence was stable.

Suggested Citation

  • Hairong Qiu & Xiansheng Wang, 2025. "Examining the Leaderlessness of a Networked Social Movement on Weibo and Douyin," Advances in Economics, Business and Management Research, in: Hang Luo & Tang Yao & Wei Cui & Hongbo Li (ed.), Proceedings of 2024 6th International Conference on Economic Management and Cultural Industry (ICEMCI 2024), pages 170-177, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-642-0_18
    DOI: 10.2991/978-94-6463-642-0_18
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