IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-642-0_12.html

The Construction of Brand Symbols on Social Media in the Perspective of Consumer Society--The Case of Xiaohongshu Platform

In: Proceedings of 2024 6th International Conference on Economic Management and Cultural Industry (ICEMCI 2024)

Author

Listed:
  • Tsz Yeuk Chen

    (Sichuan University, The College School of Literature and Journalism)

Abstract

As economic development and Internet technology advance, the network society is increasingly exhibiting the hallmarks of a consumer society, exerting a discernible influence. By leveraging media technology, brands establish consumer symbols associated with their brands through marketing on social platforms, thereby satisfying people’s demands and ultimately gaining commercial benefits. The processes of brand symbol construction and its production and dissemination mechanism are worthy of further investigation. Additionally, the process of constructing consumer symbols is also the construction of people’s thoughts. Some inaccurate information or misguided orientation may influence individual self-perception. An examination of the construction of consumption symbols can provide a reference point for individuals to objectively view consumption symbols and consumption trends, thereby enabling them to engage in rational consumption behaviors.

Suggested Citation

  • Tsz Yeuk Chen, 2025. "The Construction of Brand Symbols on Social Media in the Perspective of Consumer Society--The Case of Xiaohongshu Platform," Advances in Economics, Business and Management Research, in: Hang Luo & Tang Yao & Wei Cui & Hongbo Li (ed.), Proceedings of 2024 6th International Conference on Economic Management and Cultural Industry (ICEMCI 2024), pages 119-125, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-642-0_12
    DOI: 10.2991/978-94-6463-642-0_12
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-642-0_12. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.