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Competitive Strategy Formulation Through SWOT and QSPM on PJAP Services Owned by Tax Center Polibatam

In: Proceedings of the Sixth International Conference on Applied Economics and Social Science (ICAESS 2024)

Author

Listed:
  • Bagas Pratama Putra

    (Batam State Polytechnic, Business Management Departemen)

  • Mutia Ulfah

    (Batam State Polytechnic, Business Management Departemen)

Abstract

Tax Center Polibatam will soon establish a business unit called Taxation Application Service Provider (PJAP). This service will be the first tax education service provider center in Batam. As a business unit that will be developed in the future, it is necessary to design the right competitive strategy so that the service can win the target market through its competitive advantage. The purpose of this research is to design a competitive strategy formulation for Tax Center Polibatam's PJAP service through SWOT and QSPM. This research uses descriptive analysis through a quantitative approach using purposive sampling technique. Based on SWOT analysis, the IFE and EFE matrices are formed and get a score of 2.67 and 3.08, placing the service in quadrant II in the IE matrix. Then, the SWOT matrix produces 3 alternative strategies that will be evaluated using the QSPM matrix to determine the right competitive strategy formulation. So that the priority strategy based on the analysis is to increase brand awareness with a total STAS of 4.15.

Suggested Citation

  • Bagas Pratama Putra & Mutia Ulfah, 2025. "Competitive Strategy Formulation Through SWOT and QSPM on PJAP Services Owned by Tax Center Polibatam," Advances in Economics, Business and Management Research, in: Fuad Arif Rahman & Vina Kholisa Dinuka & Jessica Olifia & Agus Supriyadi & Rizki Lanniari HS & Zaima (ed.), Proceedings of the Sixth International Conference on Applied Economics and Social Science (ICAESS 2024), pages 4-16, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-640-6_2
    DOI: 10.2991/978-94-6463-640-6_2
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