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A Qualitative Study on the Types of Entrepreneurs’ Active Front-stage Behaviors in the Context of New Media: Empirical Evidence Based on Sina Weibo

In: Proceedings of the 5th International Conference on Economic Management and Big Data Application (ICEMBDA 2024)

Author

Listed:
  • Yulei Jiao

    (University of Jinan, Business School)

  • Fujie Zhu

    (University of Jinan, Financial Department)

  • Yaming Wang

    (Shandong University of Traditional Chinese Medicine, School of Health Management)

Abstract

This research focuses on the new media environment and takes Weibo as an example to conduct a qualitative study on the classification of entrepreneurs’ active front-stage behaviors. Through in-depth analysis of a large amount of Weibo data and related materials, this research divides the front-stage behaviors of enterprises into personal-related front-stage behaviors, enterprise-related front-stage behavior and social-related front-stage behaviors. The research results will provide important theoretical basis and practical reference for understanding entrepreneurs’ behavior strategies in the new media era and the impact of new media on enterprise development.

Suggested Citation

  • Yulei Jiao & Fujie Zhu & Yaming Wang, 2024. "A Qualitative Study on the Types of Entrepreneurs’ Active Front-stage Behaviors in the Context of New Media: Empirical Evidence Based on Sina Weibo," Advances in Economics, Business and Management Research, in: Kun Zhang & Hang Luo & Tang Yao & Hongbo Li (ed.), Proceedings of the 5th International Conference on Economic Management and Big Data Application (ICEMBDA 2024), pages 529-538, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-638-3_52
    DOI: 10.2991/978-94-6463-638-3_52
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