The Impact of Digital Transformation Driven by Information Technology on Corporate Competitiveness: An Empirical Study of the Digital Transformation of Listed Companies in the Southwest Region

In the context of the rapid development of information technology, digital transformation has become a crucial means for enterprises to enhance their competitiveness. However, the effects of digital transformation vary significantly among enterprises in different regions. This study selects listed companies on the Shanghai and Shenzhen Stock Exchanges from Guangxi, Yunnan, and Guizhou during 2017-2022 as samples and employs empirical analysis methods to explore the impact of information technology-driven digital transformation on corporate competitiveness. The results show that there is a complex nonlinear relationship between digital transformation and corporate competitiveness. The effectiveness of digital transformation in enterprises in the Southwest region is poor, and in the short term, it does not significantly enhance corporate competitiveness. Based on this, the study proposes relevant policy recommendations, including increasing the construction of digital infrastructure, improving support policies, promoting cross-enterprise cooperation, and strengthening internal management optimization to better promote digital transformation and competitiveness improvement of enterprises in underdeveloped regions. This study provides new perspectives and empirical evidence for further exploration of regional digital transformation strategies.