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E-Filing, Digital Marketing, and Content Planner Training in Mengwitani Village, Badung Regency

In: Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024)

Author

Listed:
  • I Made Widiantara

    (Politeknik Negeri Bali, Business Administration Department)

  • Gede Sedana Wibawa Yasa

    (Politeknik Negeri Bali, Business Administration Department)

  • Ni Putu Rita Sintadevi

    (Politeknik Negeri Bali, Business Administration Department)

  • Putu Sandra Putri Astariani

    (Politeknik Negeri Bali, Business Administration Department)

  • Ni Nyoman Teristyani Winaya

    (Politeknik Negeri Bali, Business Administration Department)

Abstract

This community service activity was conducted in Mengwitani Village, Badung Regency, to address challenges in archive management at the village office and marketing of local SME products. The implementation method included e-filing, digital marketing, and content planning training, held on June 23, 2024, at the Mengwitani Village Office Hall. The process consisted of three training sessions delivered by lecturers and practitioners, attended by 45 participants from village office staff and SME owners. E-filing material was presented by Sagung Mas Suryaniadi, digital marketing by Made Hary Mahesa Putra, and content planning by Ida Ayu Putri Widiasuari Riyasa. The results showed increased participant understanding of digital archiving, online marketing strategies, and effective social media content creation. Participants also engaged in hands-on practice creating content to market SME products. In conclusion, this activity successfully provided practical solutions for archiving and marketing issues in Mengwitani Village, expecting to promote village economic development and enhance local business competitiveness in the digital era.

Suggested Citation

  • I Made Widiantara & Gede Sedana Wibawa Yasa & Ni Putu Rita Sintadevi & Putu Sandra Putri Astariani & Ni Nyoman Teristyani Winaya, 2024. "E-Filing, Digital Marketing, and Content Planner Training in Mengwitani Village, Badung Regency," Advances in Economics, Business and Management Research, in: Anak Agung Ngurah Gde Sapteka & I Gusti Lanang Made Parwita & I Komang Wiratama & Fransiska Moi & Ko (ed.), Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024), pages 569-578, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-622-2_63
    DOI: 10.2991/978-94-6463-622-2_63
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