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Determinants That Affecting Purchasing Behavior of Tourism Furniture in The Tourism Industry in Bali

In: Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024)

Author

Listed:
  • I Made Budiasa

    (Politeknik Negeri Bali, Tour and Travel Operations Study Program)

  • I Made Darma Oka

    (Politeknik Negeri Bali, Applied Tourism Masters Study Program)

  • I Ketut Suparta

    (Politeknik Negeri Bali, Tour and Travel Operations Study Program)

  • I Made Rai Sukmawati

    (Politeknik Negeri Bali, Tour and Travel Operations Study Program)

Abstract

The review plan examines the determinants affecting furniture buying conduct in Bali, in the travel industry. The research method involved a survey with questionnaires on 100 respondents from the travel industry like lodgings/ cafés, vacation spots, transportation companies, and ancillaries in the region of Bali. The example assurance was purposive and coincidental. The examination of information was utilizing SmartPLS. This study result shows that determinants impacting the travel industry furniture buying conduct in Bali are Brand and Style, Sturdiness and Quality, Solace and Usefulness, Space and Format, Consistence with Security Guidelines, Provider Notoriety, and After-Deals Backing. Those determinants are emphatically and essentially affected the way of behaving to buy the travel industry furniture through Trust. The examination commitment is to inform the travel industry partners about the significance of the travel industry furniture in the marketing strategy of their tourism products.

Suggested Citation

  • I Made Budiasa & I Made Darma Oka & I Ketut Suparta & I Made Rai Sukmawati, 2024. "Determinants That Affecting Purchasing Behavior of Tourism Furniture in The Tourism Industry in Bali," Advances in Economics, Business and Management Research, in: Anak Agung Ngurah Gde Sapteka & I Gusti Lanang Made Parwita & I Komang Wiratama & Fransiska Moi & Ko (ed.), Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024), pages 534-543, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-622-2_59
    DOI: 10.2991/978-94-6463-622-2_59
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