IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-622-2_53.html

Industries Perspectives on the Need of English for Tourism and Event Learning Design in Hybrid-Technology Era

In: Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024)

Author

Listed:
  • Muhamad Nova

    (Politeknik Negeri Bali, Tour and Travel Operation Study Program)

  • Ni Kadek Herna Lastari

    (Politeknik Negeri Bali, Tourism Management Bussiness Study Program)

Abstract

In line with the economic improvement in the tourism industry in the post-pandemic era, changes in the MICE and Event industry could not be neglected. Due to the habits of having social distancing and several other regulations during the COVID-19 pandemic, the new setting of MICE and event is not only holding the event offline, but also online, and even hybrid. With the changes in event modes, the way of communicating among the event organizer team and client needs to be adjusted. In the current study, the objective of the study was to investigate the need for English communication to support the MICE and Event industry in the Hybrid-Technology Era. The current study employed a qualitative study approach, by using the case study design. Observations and interviews were conducted to collect data regarding the industry partnership in the MICE and Event industries. The collected data were then analyzed in three steps: data condensation, data display, and conclusion drawing. The result of the current study revealed that the industry needs professional workers who can communicate in English, not only in speaking but also in writing. The sector also emphasized the need for vocabulary mastery to enhance communication and comprehension of the discussion between the event organizer and the client. With the result of English communication needs, the teaching and learning design for English for Tourism and Events could be upgraded.

Suggested Citation

  • Muhamad Nova & Ni Kadek Herna Lastari, 2024. "Industries Perspectives on the Need of English for Tourism and Event Learning Design in Hybrid-Technology Era," Advances in Economics, Business and Management Research, in: Anak Agung Ngurah Gde Sapteka & I Gusti Lanang Made Parwita & I Komang Wiratama & Fransiska Moi & Ko (ed.), Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024), pages 481-488, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-622-2_53
    DOI: 10.2991/978-94-6463-622-2_53
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-622-2_53. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.