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Analysis of Green Information Technology on Sustainability Performance in Tour and Travel in Bali Province

In: Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024)

Author

Listed:
  • Ngurah Putu Raka Novandra Asta

    (Politeknik Negeri Bali, Business Administration Department)

  • I Putu Okta Priyana

    (Politeknik Negeri Bali, Business Administration Department)

  • Rifqi Nurfakhrurozi

    (Politeknik Negeri Bali, Business Administration Department)

Abstract

One of the key challenges faced by companies engaged in tourism, particularly in the tour and travel sector, is minimizing the negative environmental impact of technology. Addressing this issue enables companies to enhance their sustainability performance. One proposed solution is the adoption of innovative concepts, such as green information technology. Green information technology involves the development of digital technologies in an environmentally responsible manner to achieve sustainable performance. This study aims to examine the impact of green information technology, focusing on virtualization, power management, material recycling, and telecommuting approaches, on the sustainability performance of tour and travel companies in Bali Province. Data were collected through surveys of 50 managers working in these companies and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) regression with Smart PLS 3.21. The findings indicate that green information technology, particularly digital technologies, positively affects sustainability performance. These results have both theoretical and practical implications for companies.

Suggested Citation

  • Ngurah Putu Raka Novandra Asta & I Putu Okta Priyana & Rifqi Nurfakhrurozi, 2024. "Analysis of Green Information Technology on Sustainability Performance in Tour and Travel in Bali Province," Advances in Economics, Business and Management Research, in: Anak Agung Ngurah Gde Sapteka & I Gusti Lanang Made Parwita & I Komang Wiratama & Fransiska Moi & Ko (ed.), Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024), pages 457-466, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-622-2_50
    DOI: 10.2991/978-94-6463-622-2_50
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