IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-622-2_3.html

Seaweed Tourism Destination Potential: The Importance of Subjective Knowledge, Destination Image, and Self-Congruity in Attracting Younger Generation Tourists

In: Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024)

Author

Listed:
  • Ni Wayan Merry Nirmala Yani

    (Politeknik Negeri Bali, Tourism Business Management Study Program)

  • Ni Putu Lianda Ayu Puspita

    (Politeknik Negeri Bali, Tourism Business Management Study Program)

  • Putu Tika Virginiya

    (Politeknik Negeri Bali, Tourism Business Management Study Program)

Abstract

The purpose of this study was to examine how subjective knowledge, destination image, and self-congruity affect the intention of the younger generation on seaweed educational tourism in Nusa Penida Subdistrict, how subjective knowledge and self-congruity affect the destination image of the younger generation on seaweed educational tourism, how the role of destination image in mediating subjective knowledge on the intention to visit of the younger generation on seaweed educational tourism, and how the role of destination image in mediating self-congruity on the intention to visit of the younger generation on seaweed educational tourism in Nusa Penida District. The results of this study indicate that subjective knowledge, destination image, and self-congruity have a significant positive effect on the intention to visit, subjective knowledge and self-congruity have a considerable positive impact on destination image, destination image acts as a complementary mediation of the relationship between subjective knowledge and intention to visit, and destination image acts as a complementary mediation of the relationship between self-congruity and intention to visit. This research strengthens the theory of planned behavior in solving the challenges of young generation tourists’ interest in visiting seaweed tourism destinations. This study provides theoretical benefits by developing an in-depth understanding of the theory of planned behavior and the factors that influence young generation tourists’ interest in visiting seaweed tourism destinations, including subjective knowledge, destination image, and self-congruity. Practically, this research benefits tourism practitioners and local governments in designing more effective marketing and destination development strategies to attract the younger generation.

Suggested Citation

  • Ni Wayan Merry Nirmala Yani & Ni Putu Lianda Ayu Puspita & Putu Tika Virginiya, 2024. "Seaweed Tourism Destination Potential: The Importance of Subjective Knowledge, Destination Image, and Self-Congruity in Attracting Younger Generation Tourists," Advances in Economics, Business and Management Research, in: Anak Agung Ngurah Gde Sapteka & I Gusti Lanang Made Parwita & I Komang Wiratama & Fransiska Moi & Ko (ed.), Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024), pages 12-22, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-622-2_3
    DOI: 10.2991/978-94-6463-622-2_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-622-2_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.