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SWOT Analysis of The Influence of Tourism and Social Facilities Media Marketing Towards Increasing Visits Tourists at Padi Sands Beach, Bangka Belitung

In: Proceedings of the 1st International Conference of Economics, Management, Accounting, and Business Digital (ICEMAB 2024)

Author

Listed:
  • Nurul Faradiba

    (Universitas Bangka Belitung)

  • Wari Kartika Sari

    (Universitas Bangka Belitung)

  • Reniati Reniati

    (Universitas Bangka Belitung)

  • Ari Agung Nugroho

    (Universitas Bangka Belitung)

Abstract

Pasir Padi Beach is one of the leading tourist destinations in Bangka Belitung which has great potential in attracting tourists. This study aims to evaluate the strengths, weaknesses, opportunities, and threats related to tourist facilities and marketing strategies through social media in increasing tourist visits to Pasir Padi Beach. The research method used is a survey with a qualitative approach using SWOT analysis. The results of the study indicate that tourist facilities, both basic and recreational facilities, have a major influence on tourist interest in visiting. In addition, marketing strategies through social media greatly influence tourist interest in visiting Pasir Padi Beach. When creative, informative content that is in accordance with tourist preferences is promoted well, interest in visiting will increase.

Suggested Citation

  • Nurul Faradiba & Wari Kartika Sari & Reniati Reniati & Ari Agung Nugroho, 2024. "SWOT Analysis of The Influence of Tourism and Social Facilities Media Marketing Towards Increasing Visits Tourists at Padi Sands Beach, Bangka Belitung," Advances in Economics, Business and Management Research, in: Echo Perdana Kusumah & Yanto Yanto (ed.), Proceedings of the 1st International Conference of Economics, Management, Accounting, and Business Digital (ICEMAB 2024), pages 59-67, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-614-7_9
    DOI: 10.2991/978-94-6463-614-7_9
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