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E-Commerce Trends in Indonesia: A Literature Review on Adaptation and Consumer Behavior

In: Proceedings of the 1st International Conference of Economics, Management, Accounting, and Business Digital (ICEMAB 2024)

Author

Listed:
  • Weni Weryani

    (Universitas Bangka Belitung)

  • Lisniawati Lisniawati

    (Universitas Bangka Belitung)

  • Hamsani Hamsani

    (Universitas Bangka Belitung)

  • Rulyanti Susi Wardhani

    (Universitas Bangka Belitung)

Abstract

This research employs the Systematic Literature Review (S.L.R.) method to analyze E-Commerce trends in Indonesia, focusing on adaptation and consumer behaviour. The study results show that the adoption of e-commerce in Indonesia has significantly increased, driven by the growth of digital infrastructure and the expansion of the Internet. The study also found that despite the rapid development of E-Commerce, there are still challenges that need to be addressed, such as regulations and data security, to strengthen Indonesia’s digital ecosystem. This research also provides important insights for industry players and policymakers in developing more effective strategies to increase the adoption and trust of consumers in Indonesia’s e-commerce industry.

Suggested Citation

  • Weni Weryani & Lisniawati Lisniawati & Hamsani Hamsani & Rulyanti Susi Wardhani, 2024. "E-Commerce Trends in Indonesia: A Literature Review on Adaptation and Consumer Behavior," Advances in Economics, Business and Management Research, in: Echo Perdana Kusumah & Yanto Yanto (ed.), Proceedings of the 1st International Conference of Economics, Management, Accounting, and Business Digital (ICEMAB 2024), pages 35-41, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-614-7_6
    DOI: 10.2991/978-94-6463-614-7_6
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