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Enterprise Social Responsibility, Customer Concern and Green Consumption Behavior: An Empirical Study on Electric Vehicle Industry in Pakistan

In: Proceedings of the 2024 3rd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2024)

Author

Listed:
  • Muhammad Tahir

    (Nanjing University of Aeronautics and Astronautics, College of Economics and Management)

  • Min Li

    (Nanjing University of Aeronautics and Astronautics, College of Economics and Management)

  • Tahira Khanum

    (University of Balochistan, Faculty of Social Work)

  • Ali Qadir

    (Nanjing University of Aeronautics and Astronautics, College of Economics and Management)

Abstract

This study investigates the effects of Green Awareness (GA), Brand Heritage (BH), and Corporate Social Responsibility (CSR) on Green Consumption Behavior (GCB) in Pakistan’s electric vehicle industry, with Customer Concern (CC) as a mediator. The findings reveal that CSR and BH significantly impact GCB, while GA does not. CSR’s influence on GCB is robust and positively mediated by CC, indicating that CSR initiatives are more effective when addressing consumer concerns. In contrast, GA alone does not drive significant changes in GCB. The study highlights the importance of actionable CSR and brand heritage in fostering sustainable consumer behavior.

Suggested Citation

  • Muhammad Tahir & Min Li & Tahira Khanum & Ali Qadir, 2024. "Enterprise Social Responsibility, Customer Concern and Green Consumption Behavior: An Empirical Study on Electric Vehicle Industry in Pakistan," Advances in Economics, Business and Management Research, in: Qiujing Wu & Songsong Liu & Guoliang Wang & Jia Li (ed.), Proceedings of the 2024 3rd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2024), pages 729-735, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-598-0_80
    DOI: 10.2991/978-94-6463-598-0_80
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