IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-598-0_69.html

Brand Finance Global Brand Value Top 500 Ranking Analysis and Inspiration for Chinese Enterprises

In: Proceedings of the 2024 3rd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2024)

Author

Listed:
  • Qian Zhang

    (State Grid Energy Research Institute Company Limited)

  • Bingxin Zeng

    (State Grid Energy Research Institute Company Limited)

  • Yuxi Zhang

    (China Electric Power Research Institute Co., LTD.)

Abstract

The brand value of an enterprise represents the core asset upon which strategic transformation and scale expansion are based. It plays a crucial role in enhancing the market competitiveness and industry status of the enterprise. In the context of external challenges, including the severe and complex international situation and geopolitical tensions, as well as the increased volatility of the global economy and the heightened complexity of the enterprise business environment, the necessity for strategic transformation and scale expansion is paramount. In this context, brand value has emerged as a pivotal determinant of enterprise stability in a volatile market. This paper presents an analysis of the overall situation of the top 500 global brand values and the ranking and basic characteristics of energy enterprises. Based on this analysis, it offers insights and suggestions for the development of Chinese energy enterprises.

Suggested Citation

  • Qian Zhang & Bingxin Zeng & Yuxi Zhang, 2024. "Brand Finance Global Brand Value Top 500 Ranking Analysis and Inspiration for Chinese Enterprises," Advances in Economics, Business and Management Research, in: Qiujing Wu & Songsong Liu & Guoliang Wang & Jia Li (ed.), Proceedings of the 2024 3rd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2024), pages 636-642, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-598-0_69
    DOI: 10.2991/978-94-6463-598-0_69
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-598-0_69. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.