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Exploring the Potential of Social Enterprise-Based Development for Rural Tourism Destinations: A Strategic Approach in Desa Cibubuan, Sumedang

In: Proceedings of the 5th International Conference on Global Innovation and Trends in Economy 2024 (INCOGITE 2024)

Author

Listed:
  • Sarojini Imran

    (Universitas Pancasila)

  • Riza Firmansyah

    (Universitas Pancasila)

  • Ati Hermawati

    (Universitas Pancasila)

  • Laili Fitria Noor

    (Universitas Pancasila)

Abstract

This study investigates the potential of social enterprise-based development as a strategic approach to enhancing rural tourism in Desa Cibubuan, Sumedang. By integrating social entrepreneurship principles with rural tourism development, this research aims to identify sustainable strategies that can promote economic growth, community empowerment, and cultural preservation. Through a combination of literature review, field observations, and stakeholder interviews, the study explores how social enterprises can address local challenges and create value for the community. Key findings suggest that social enterprises can effectively mobilize local resources, foster community participation, and ensure long-term sustainability. The implications of these findings provide valuable insights for policymakers, practitioners, and scholars interested in leveraging social entrepreneurship for rural development. This research contributes to the broader discourse on sustainable tourism and offers a practical framework for implementing social enterprise initiatives in rural settings.

Suggested Citation

  • Sarojini Imran & Riza Firmansyah & Ati Hermawati & Laili Fitria Noor, 2024. "Exploring the Potential of Social Enterprise-Based Development for Rural Tourism Destinations: A Strategic Approach in Desa Cibubuan, Sumedang," Advances in Economics, Business and Management Research, in: Soebowo Musa & Eric J. Nasution & Derek Ong Lai Teik & Hanny N. Nasution & Gilbert M. Tumibay & Amiz (ed.), Proceedings of the 5th International Conference on Global Innovation and Trends in Economy 2024 (INCOGITE 2024), pages 712-721, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-585-0_48
    DOI: 10.2991/978-94-6463-585-0_48
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