Modeling Entrepreneurial Interests Students of Management Study Program UNP Kediri based on Digital Literacy and E-commerce Usage

The development of information and communication technology has changed various aspects of life, one of which is the world of business and entrepreneurship. Nowadays, digital literation is the main key that must be owned by an entrepreneur. Not only that, the presence of e-commerce has also helped business development more rapidly. Kediri City is one of the cities that shows considerable potential in the development of entrepreneurship among students. However, not all students have utilized digital literacy and the use of e-commerce properly to develop or start a business. Therefore, this study aims to analyze the effect of digital literacy and the use of e-commerce on entrepreneurial interest among students, especially students of management study program in Universitas Nusantara PGRI Kediri who are familiar with the field of entrepreneurship but still need in-depth case studies related to their interest in entrepreneurship. The approach in this study uses a quantitative approach, which examines the relationship between exogenous variables and endogenous variables. The analysis used in testing the model and hypothesis is Structural Equation Modeling (SEM) analysis SmartPLS program. The SEM results of this study concluded that Digital Literacy and E-Commerce have a significant and positive impact on the Entrepreneurial Interests Students of Management Study Program in Universitas Nusantara PGRI Kediri.