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Increasing Green Consumer Behavior through Optimizing the Sukorame Waste Management System (SIMPOSKO) to Support SDG’s

In: Proceedings of the 4th Business Innovation Sustainability and Technology International Conference (BISTIC 2024)

Author

Listed:
  • Restin Meilina

    (University of Nusantara PGRI Kediri)

  • Basthoumi Muslih

    (University of Nusantara PGRI Kediri)

  • Natassya Adelia Candradhita Leonard

    (University of Nusantara PGRI Kediri)

Abstract

Waste is a problem that can threaten sustainability. In Kediri City, waste generated from households and businesses reaches 140 tons every day. One of the efforts to overcome this is through technological called the Sukorame Waste Processing Management System (SIMPOSKO) which has educational features, waste bank profiling features, waste recycling product catalogues, and mini games. It is hoped that SIMPOSKO can improve Green Consumer Behavior that cares about the environment. The aim of this research is to analyze SIMPOSKO users’ perceptions of Green Consumer Behavior and how SIMPOSKO optimization must be done to improve Green Consumer Behavior. This research uses a qualitative approach. The research results show that SIMPOSKO has been able to increase Green Consumer Behavior, but just in awareness of the dangers of waste and the need for waste recycling, has not yet reached the point of purchasing waste recycling products. To optimize SIMPOSKO in improving Green Consumer Behavior, it is necessary to improve the user interface, website appearance, appearance of mini games that are more attractive as well as update quiz questions, and also update features according to real time and real stock. By optimizing SIMPOSKO, it can support in achieving sustainable development goals (SDGs), especially goal 6 (clean water and sanitation) and goal 11 (sustainable cities and communities).

Suggested Citation

  • Restin Meilina & Basthoumi Muslih & Natassya Adelia Candradhita Leonard, 2024. "Increasing Green Consumer Behavior through Optimizing the Sukorame Waste Management System (SIMPOSKO) to Support SDG’s," Advances in Economics, Business and Management Research, in: Ika Zutiasari & Dede Rusmana & Muhammad Fuad (ed.), Proceedings of the 4th Business Innovation Sustainability and Technology International Conference (BISTIC 2024), pages 175-183, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-576-8_16
    DOI: 10.2991/978-94-6463-576-8_16
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