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Research on Risk Evaluation of Community Group Buying Supply Chain

In: Proceedings of the 2024 5th International Conference on Management Science and Engineering Management (ICMSEM 2024)

Author

Listed:
  • Weigang Zhang

    (Liaoning Technical University, College of Business Administration)

  • Min Huang

    (Liaoning Technical University, College of Business Administration)

Abstract

The community group buying model, characterized by its “online pre-sale + offline pickup” approach, has sparked a new trend, utilizing bulk purchasing to reduce costs and enhance supply chain efficiency. However, the unique aspects of community group buying introduce multiple risks to its supply chain model. This study aims to construct a risk assessment indicator system for the community group buying supply chain that includes six primary indicators and twenty-four secondary indicators. Using the Analytic Hierarchy Process (AHP) to determine the weights of these indicators and combining it with the Fuzzy Comprehensive Evaluation method to rank the risk levels of the primary indicators, this research seeks to strengthen the control over risks within the community group buying supply chain. The findings reveal significant risks across various segments of the supply chain. Consequently, this paper proposes targeted measures and suggestions for each segment to effectively mitigate these risks and improve supply chain performance.

Suggested Citation

  • Weigang Zhang & Min Huang, 2024. "Research on Risk Evaluation of Community Group Buying Supply Chain," Advances in Economics, Business and Management Research, in: Valentin Vasilev & Cătălin Popescu & Yanhong Guo & Xiaolin Li (ed.), Proceedings of the 2024 5th International Conference on Management Science and Engineering Management (ICMSEM 2024), pages 17-28, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-570-6_3
    DOI: 10.2991/978-94-6463-570-6_3
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