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E-Commerce Adoption, Entrepreneurial Orientation, and Market Orientation to Improve SME Business Performance (A Study of the Cibaduyut Shoe Center)

In: Proceedings of the International Conference on Sustainable Collaboration in Business, Technology, Information, and Innovation (SCBTII 2024)

Author

Listed:
  • Sunu Puguh Hayu Triono

    (Telkom University, School of Economics and Business)

  • Risma Dayanti

    (Telkom University, School of Economics and Business)

  • Pebri Yanida

    (Widyatama University, Faculty of Economics and Business)

Abstract

Small and Medium-sized Enterprises (SMEs) are crucial to Indonesia’s national economic development. However, many SMEs have seen a decline in performance since the pandemic and have struggled to recover. E-commerce has the potential to enhance their business performance. This study explores how adopting e-commerce affects the performance of SMEs in Cibaduyut Shoes Center, employing quantitative methods and data collection through questionnaires. The analysis, based on responses from 82 participants using the SEM-PLS technique, reveals that entrepreneurial orientation, market orientation, and e-commerce adoption positively influence business performance. These findings highlight the importance of adopting e-commerce, along with fostering entrepreneurial and market orientations for SME owners and managers. Additionally, the research contributes to strategic management literature by supporting the Resource-Based View (RBV) theory.

Suggested Citation

  • Sunu Puguh Hayu Triono & Risma Dayanti & Pebri Yanida, 2024. "E-Commerce Adoption, Entrepreneurial Orientation, and Market Orientation to Improve SME Business Performance (A Study of the Cibaduyut Shoe Center)," Advances in Economics, Business and Management Research, in: Suhal Kusairi & Forget Mingiri Kapingura & Putri Fariska Sugestie & Nizam Ahmat (ed.), Proceedings of the International Conference on Sustainable Collaboration in Business, Technology, Information, and Innovation (SCBTII 2024), pages 480-500, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-558-4_28
    DOI: 10.2991/978-94-6463-558-4_28
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