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The Factors Influencing Consumer Satisfaction on the “J” Home E-commerce Platform

In: Proceedings of the 2024 3rd International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2024)

Author

Listed:
  • Lingyan Lu

    (Bansomdejchaopraya Rajabhat University, Faculty of Management Sciences)

  • Tatchapong Sattabut

    (Bansomdejchaopraya Rajabhat University, Faculty of Management Sciences)

  • Nusanee Meekaewkunchorn

    (Bansomdejchaopraya Rajabhat University, Faculty of Management Sciences)

Abstract

In recent years, the home e-commerce model has become a new model of home improvement, which has greatly promoted the matching efficiency of market supply and demand and the improvement of residents’ living standards. Consumer satisfaction directly affects the sustainability of e-commerce platform product sales. Based on the technology acceptance model combined with the theory of full clothes of consumers, platform design, product quality, logistics quality and after-sales service are selected as independent variables to explore the influencing factors of consumer satisfaction of “J” home e-commerce platform. The results show that platform design, product quality, logistics quality and after-sales service have significant positive effects on consumer satisfaction. Finally, this paper summarizes the consumer satisfaction of “J” e-commerce platform, and provides useful suggestions on the platform operation and marketing of other furniture brands.

Suggested Citation

  • Lingyan Lu & Tatchapong Sattabut & Nusanee Meekaewkunchorn, 2024. "The Factors Influencing Consumer Satisfaction on the “J” Home E-commerce Platform," Advances in Economics, Business and Management Research, in: Kun Zhang & Hang Luo & Hongbo Li & Azlina Binti Md Yassin (ed.), Proceedings of the 2024 3rd International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2024), pages 23-29, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-548-5_4
    DOI: 10.2991/978-94-6463-548-5_4
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