Research on High-Quality Development of Small and Medium-Sized Manufacturing Enterprises in Wenzhou under Digital Empowerment: Exploration of Internal Logic and Pathways

With the advent of the digital era, small and medium-sized manufacturing enterprises (SMEs) are facing unprecedented challenges and opportunities. This study takes Wenzhou’s SMEs as an example to explore how digitization can assist these enterprises in achieving high-quality development. Through a comprehensive literature review, field investigation, and case analysis, this paper reveals the internal logic of high-quality development for Wenzhou’s SMEs under digital enablement and explores the paths to achieve this goal. The research finds that digital transformation not only enhances enterprises’ production efficiency and management level but also brings new business models and market opportunities. However, enterprises also face numerous challenges during the transformation process, such as insufficient technological capabilities and talent shortages. Based on these findings, this paper proposes a series of targeted countermeasures and suggestions aimed at helping Wenzhou’s SMEs implement digital transformation more effectively, achieve sustainable development, and contribute to the high-quality growth of the regional economy.