Impact of Sustainable Techno-Marketing Strategies on MSME’s Growth: A Bibliometric Analysis of Past Decade (2014-2024)

In a new era where the environment is a more significant concern and the market is more competitive, survival for MSMEs can be sustained through integrating sustainable practices with technological advancements. This paper carries out a holistic bibliometric analysis based on Scopus to investigate the changing scope of deceptive techno-marketing strategies for sustainability and their impact on MSME development in the last decade (2014-2024). By conducting a systematic literature review and analysis, this study identifies key themes, trends, and seminal work in the domain while showing how MSMEs can harvest sustainable practices with technological innovation and branding that must be helpful for their growth. The study focuses on dimensions like green marketing, digitalization, social media engagement and corporate social responsibility initiatives among MSMEs. It also analyzes the geographical distribution of research, mainstream perspectives and emerging gaps to provide pointers for future areas of investigation. This paper investigates the sustainable techno-marketing strategies for growing MSMEs. It collates extant knowledge and highlights areas for future research. It is essential reading for every policymaker, practitioner, and scholar. These lessons may prove beneficial in traversing what can often seem fast-paced and ever-evolving sustainable business practices through technological improvements.