IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-534-8_21.html

Research on the Impact of Digital Strategy on the Entrepreneurial Performance of Small and Medium sized Enterprises

In: Proceedings of the 4th International Conference on Internet Finance and Digital Economy (ICIFDE 2024)

Author

Listed:
  • Yupei Du

    (Sichuan University, School of Business)

  • Jiuping Xu

    (Sichuan University, School of Business)

Abstract

Under the trend of anti-globalization, the development of small and medium-sized enterprises is facing a severe survival crisis due to market squeeze. However, the development of digital technology has alleviated the resource constraints and competitive disadvantages of small and medium-sized enterprises to a certain extent. More and more companies have found that digital strategies help them better cope with external shocks. This study explores whether digital strategies can provide new development opportunities for small and medium-sized enterprises, especially in terms of further leveraging their strengths. This study applied structural equation modeling to conduct empirical testing and proposed a dual-path model of the impact of digitalization strategy on entrepreneurial performance. The results showed that digitalization strategy had both direct positive effects on the entrepreneurial performance of small and medium-sized enterprises and indirect effects through knowledge integration as a partial mediating role. The relevant research conclusions expand the theoretical research on enterprise digitalization strategy, and also provide a reference for the improvement of the performance of small and medium-sized enterprises in their specialized development.

Suggested Citation

  • Yupei Du & Jiuping Xu, 2024. "Research on the Impact of Digital Strategy on the Entrepreneurial Performance of Small and Medium sized Enterprises," Advances in Economics, Business and Management Research, in: Kun Zhang & Hang Luo & Tang Yao & Hongbo Li (ed.), Proceedings of the 4th International Conference on Internet Finance and Digital Economy (ICIFDE 2024), pages 210-221, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-534-8_21
    DOI: 10.2991/978-94-6463-534-8_21
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-534-8_21. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.