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A Study on the Relationship between Online Shopping Consumers’ Values and Consumer Engagement

In: Proceedings of the 4th International Conference on Internet Finance and Digital Economy (ICIFDE 2024)

Author

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  • Qian Cao

    (GuangDong Polytechnic of Industry and Commerce)

Abstract

In the era of economic globalization, buying and selling globally has become an important way to promote economic development. Online shopping is not only a way of shopping but also a form of entertainment for consumers. This study examines the impact and mechanism of consumer values on consumer engagement from the perspective of consumer values and consumer engagement. Empirical evidence shows that functional value directly affects consumer engagement, social value directly affects consumer engagement, and emotional value directly affects consumer engagement. Based on this, it is recommended to continuously improve the functional value, social value, and emotional value of online shopping platforms, optimize the functionality of online shopping platforms, and enhance consumers’ willingness to participate.

Suggested Citation

  • Qian Cao, 2024. "A Study on the Relationship between Online Shopping Consumers’ Values and Consumer Engagement," Advances in Economics, Business and Management Research, in: Kun Zhang & Hang Luo & Tang Yao & Hongbo Li (ed.), Proceedings of the 4th International Conference on Internet Finance and Digital Economy (ICIFDE 2024), pages 182-190, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-534-8_18
    DOI: 10.2991/978-94-6463-534-8_18
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