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Shanghai Event Destination Marketing: Analysis Framework, International Experience and Countermeasures

In: Proceedings of the SSEME Workshop on Economics and Management (SSEME-EM 2024)

Author

Listed:
  • Shanshan Wu

    (Shanghai International Studies University, Xianda College of Economics and Humanities)

  • Mingguang Liu

    (Zhejiang International Studies University)

Abstract

In recent years, with domestic cities such as Shanghai, Guangzhou, Beijing, Hangzhou successively proposing the construction of international event capitals, competition for international event destination marketing has become increasingly fierce. Based on the five core elements of destination marketing, this paper proposes the “COOES” analysis framework, which can also be called the “chief operating officer (COO)” analysis framework, for Shanghai’s international event destination marketing. On this basis, Shanghai and London are compared and analyzed in terms of five aspects of international event destination marketing, and the gap in the levels of destination marketing between Shanghai and London is identified. Finally, countermeasures are given in terms of the shortcomings of Shanghai’s international event destination marketing.

Suggested Citation

  • Shanshan Wu & Mingguang Liu, 2024. "Shanghai Event Destination Marketing: Analysis Framework, International Experience and Countermeasures," Advances in Economics, Business and Management Research, in: Ramayah Thurasamy (ed.), Proceedings of the SSEME Workshop on Economics and Management (SSEME-EM 2024), pages 49-62, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-527-0_6
    DOI: 10.2991/978-94-6463-527-0_6
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