Initiation of the Unnes Halal Center Collaborative Development Strategy for Product Development and Halal Product Guarantee Systems

Implementation of a mandatory halal regulation according to Law No 33 the year 2014 regarding Halal Product Guarantee. To support this program, The Halal Product Assurance Organizing Body (BPJPH) has encouraged universities to establish Halal Centers since 2019. This research aims to initiate a collaborative development strategy at the Unnes Halal Center to improve product development and halal product guarantee systems in Semarang City using the Analytical Hierarchy Process approach. This research interviewed three experts in 2024. Data analysis is divided into three stages: decomposition, pairwise comparisons, and priority synthesis. The hierarchical structure is comprised of four levels, namely the variables affecting collaboration, the actors involved, the goals, and the cooperation strategy. This collaborative approach involves various stakeholders, including academic institutions, government, industry, and society. Through close collaboration, the Unnes Halal Center strives to develop innovative halal products and strengthen the halal product guarantee system that meets international standards. The research results show that this collaboration has succeeded in increasing the quality and public trust in local halal products and creating positive synergy between the various parties involved. The implications of this strategy are expected to accelerate the development of the halal industry in Semarang City and significantly contribute to the local economy.