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Research on the Construction of Rural E-commerce Live Entrepreneurship Ecosystem from the Perspective of Value Co-creation

In: Proceedings of the 2024 4th International Conference on Enterprise Management and Economic Development (ICEMED 2024)

Author

Listed:
  • Yufan Wang

    (Chengdu University of Information Technology, School of Management)

  • Ruilie Cheng

    (Chengdu University of Information Technology, School of Management)

  • Ye Zheng

    (Chengdu University of Information Technology, School of Management)

  • Zhiqing Wei

    (Chengdu University of Information Technology, School of Management)

  • Ge Wen

    (Chengdu University of Information Technology, School of Management)

Abstract

To foster new industries, formats, and models for rural development and achieve high-quality rural e-commerce live broadcasting, we must innovate its development paradigm and establish an entrepreneurial ecosystem. This paper conducts an in-depth analysis of the prominent issues in rural e-commerce entrepreneurship by examining the current status of rural e-commerce live broadcasting. Based on the perspective of value co-creation, this study constructs a rural e-commerce live entrepreneurial ecosystem, optimizes developmental challenges, and offers insights for the healthy growth of the live e-commerce industry.

Suggested Citation

  • Yufan Wang & Ruilie Cheng & Ye Zheng & Zhiqing Wei & Ge Wen, 2024. "Research on the Construction of Rural E-commerce Live Entrepreneurship Ecosystem from the Perspective of Value Co-creation," Advances in Economics, Business and Management Research, in: Hongbing Cheng & Sikandar Ali Qalati & Noor Sharoja Binti Sapiei & Mazni Binti Abdullah (ed.), Proceedings of the 2024 4th International Conference on Enterprise Management and Economic Development (ICEMED 2024), pages 565-573, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-506-5_63
    DOI: 10.2991/978-94-6463-506-5_63
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