Research on the Marketing Strategy of Department Store Enterprises based on Customer Value Enhancement

In recent years, under the influence of many favorable factors, such as the continuous increase of per capita disposable income, the continuous growth of domestic macro economy and the continuous upgrading of consumption structure, the development momentum of department stores has been relatively stable. However, due to the impact of e-commerce and other channels continues, the growth of traditional department store retail industry is weak, and the industry prosperity is still running at a low level. Based on the perspective of customer value enhancement, this article designs the four indicators of total customer value and the status quo of the enterprise. According to the questionnaire results combined with the present situation of enterprise analysis, it is concluded that large department store in product distribution, price positioning, sales channels and sales promotion has certain problems, from the customer total value of the product value, service value, personnel value, image value four dimensions and marketing combination marketing strategy Suggestions.