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South of the Clouds! Research on the Supply-Side Structural Reform Path of Tourism Industry in Yunnan Province

In: Proceedings of the 2024 4th International Conference on Enterprise Management and Economic Development (ICEMED 2024)

Author

Listed:
  • Keren He

    (Kun Ming City College, School of Education)

  • Jiaqi Li

    (Macau University of Science and Technology, School of Business)

Abstract

Based on the construction of the supply-side factor structure of tourism industry, it concludes that tourism industry factors include common factors and tourism industry factors; And through the data-driven empowerment method to carry on the quantitative comprehensive evaluation of the seven aspects of the supply factors of tourism industry in Yunnan Province, it is concluded that there are certain structural problems in the supply side factors of tourism in Yunnan province, and the joint force of factor supply is insufficient. Based on this, this study proposes to optimize and upgrade the factors of tourism supply, adjust and optimize the structure of tourism supply, improve and innovate the way of tourism supply, enrich and improve the quality of tourism service, so as to achieve the high-quality development of tourism industry in Yunnan Province.

Suggested Citation

  • Keren He & Jiaqi Li, 2024. "South of the Clouds! Research on the Supply-Side Structural Reform Path of Tourism Industry in Yunnan Province," Advances in Economics, Business and Management Research, in: Hongbing Cheng & Sikandar Ali Qalati & Noor Sharoja Binti Sapiei & Mazni Binti Abdullah (ed.), Proceedings of the 2024 4th International Conference on Enterprise Management and Economic Development (ICEMED 2024), pages 531-537, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-506-5_58
    DOI: 10.2991/978-94-6463-506-5_58
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