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CEOs’ Green Innovation Awareness in Manufacturing Companies: Enhancing Environmental Performance through Supply Chain Integration

In: Proceedings of the 2024 2nd International Conference on Digital Economy and Management Science (CDEMS 2024)

Author

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  • Suyang Liu

    (National University of Singapore, College of Design and Engineering)

Abstract

This article primarily investigates the impact of CEOs’ green innovation awareness on corporate environmental performance, introducing green supply chain integration as an intermediary variable and green innovation and green innovation protection as moderating variables. Drawing on 500 questionnaire responses collected from manufacturing companies, the study employs regression analysis and correlation analysis in SPSS, revealing a significant positive correlation between CEOs’ green innovation awareness and corporate environmental performance. Green supply chain integration is divided into green supplier integration, green internal integration, and green customer integration, showing a significant mediating effect. Green innovation protection, as a moderating variable, has a notable effect, whereas the moderating impact of green innovation itself is less distinct. In summary, these results provide insights for the sustainable development of green supply chains in manufacturing enterprises. Companies need to enhance the green innovation awareness of their CEOs and the internal protection of green innovation rights. Additionally, attention to the integration of green supply chains is crucial for promoting sustainable corporate development.

Suggested Citation

  • Suyang Liu, 2024. "CEOs’ Green Innovation Awareness in Manufacturing Companies: Enhancing Environmental Performance through Supply Chain Integration," Advances in Economics, Business and Management Research, in: Junfeng Liao & Hongbo Li & Edward H. K. Ng (ed.), Proceedings of the 2024 2nd International Conference on Digital Economy and Management Science (CDEMS 2024), pages 70-85, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-488-4_8
    DOI: 10.2991/978-94-6463-488-4_8
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