Research on the Development of Street Stall Economy from the Consumer Perspective

The street stall economy is a lively economic situation, which involves selling various goods and providing services on the streets and alleys of cities. It represents the vitality of life and the vigor of China. This article combines the national policy of boosting consumption and the lifting of the ban on roadside stalls in various regions during the post-epidemic period, and conducts surveys on some residents of Lianchi District, Baoding City, Hebei Province. Through questionnaires, the study aims at understand residents’ cognition and attitudes towards the street vending economy, and quantifies residents’ consumption preferences and factors restricting consumption using factor analysis. To further explore the consumer acceptance of the “street stall economy,” we conducted a cross-tabulation analysis based on gender, age, and average disposable monthly income, in order to study the correlation between consumer demographics and the acceptance of the “street stall economy.” By considering the characteristics of the street stall economy such as high liquidity, low cost, low market threshold, fast transaction speed, and low risk, as well as the rapid development of the Internet platform economy, the article analyzes the prospects and market expectations of the “Street Stall Economy” and puts forward relevant countermeasures and suggestions, providing a comprehensive analysis of the promotion of urban economic development by the “Street Stall Economy.”