Geely’s Internationalization Strategy and Effects ----- Taking the Acquisition of Daimler’s Shares as an Example

Geely is an emerging force in China’s automotive industry, and has been expanding its influence in recent years through an aggressive internationalization strategy. Its performance in the domestic market in recent years has been very good, not only in the domestic auto sales rankings of the top weed, but also in the international market has achieved certain results. However, Geely still faces many challenges on the road to internationalization, such as low brand awareness and relatively backward technology level. In order to accelerate the process of internationalization, Geely began to seek cooperation with internationally renowned automobile enterprises. Geely’s acquisition of Daimler’s shares is an important attempt on the road of globalization. This paper will take Geely’s acquisition of Daimler’s shares as an example, and adopt the comparative analysis method and DuPont analysis method to process Geely’s financial data, and conduct an in-depth discussion on Geely’s internationalization strategy and effects. The analysis concludes that Geely’s acquisition of Daimler’s shares is a very successful internationalization strategy. Through this acquisition, Geely not only obtained Daimler’s technical patents and brand resources, but also expanded more opportunities for it in the domestic and international markets. At the same time, the cooperation between Geely and Daimler also makes China’s automobile industry further enhance its position in the inter-national arena.