Social Media and Flexible Employment from the Perspective of the Digital Economy

In the current era of the digital economy, new production and management models are constantly emerging in various economic industries, and with them, a large number of new employment forms have emerged. From online purchases and sales in the e-commerce industry to smart distribution in the logistics industry, to the increasingly digital and diversified service industry, people’s employment and working methods are becoming more and more flexible, and the associated issues such as technological development, platform mechanisms, and labor relations have It also poses new challenges to traditional production relations and labor management models. Stimulated by the free market, the platform economy and flexible employment phenomena have developed rapidly. According to the “China Flexible Employment Report”, China’s flexible employment workforce will reach 200 million in 2021, and the labor dispatch model has gradually expanded from so-called “blue-collar” workers to “white-collar” groups. According to iResearch forecasts, the flexible employment market is expected to maintain an average annual growth rate of 20% in the next three years. In response to this social phenomenon, this study focuses on technological upgrading, individual characteristics, and new employment and labor models developed based on the Internet platform, and reflects on and discusses issues such as data standards, labor protection, social ethics, and development models. With the help of the framework of platform economic policy, labor control, and agency theory, it provides an in-depth understanding of the current social status quo, job market characteristics, and the path to balanced social development.