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Impact factors for the Determinants of Proactive Sustainable Consumption Behavior

In: Proceedings of the 2024 9th International Conference on Social Sciences and Economic Development (ICSSED 2024)

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  • Yulin Lu

    (Wellington College International Shanghai)

Abstract

As the basic economic problem states, human has unlimited wants however the resources are scarce. The resources cannot meet and satisfy infinite needs. Additionally, as the global economy flourishes, the purchasing power of consumers gradually increases, resulting in more demand and more pollution generated through production to supply. As a result, countries and firms have started to produce more sustainable and environmentally friendly products, while research has started to focus on observing the buying behavior of consumers. With mainly utilizing questionnaires, researchers as structured questions and then analyze through different variables. The research discovered that there are many different determinants affecting the proactive buying behavior of consumers while consuming sustainable goods. Moreover, this study mainly focus on how environmental awareness, green perceived quality, and income level act as impact factors for the determinants of proactive sustainable consumption behavior. This paper provides insights into the factors influencing sustainable consumption which provides perspectives for future research.

Suggested Citation

  • Yulin Lu, 2024. "Impact factors for the Determinants of Proactive Sustainable Consumption Behavior," Advances in Economics, Business and Management Research, in: Radulescu Magdalena & Bootheina Majoul & Satya Narayan Singh & Abdul Rauf (ed.), Proceedings of the 2024 9th International Conference on Social Sciences and Economic Development (ICSSED 2024), pages 272-281, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-459-4_34
    DOI: 10.2991/978-94-6463-459-4_34
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