An Exploration of Marketing Management Optimization Strategies of BESTORE in the Context of Big Data

With the arrival of the information age, big data and other digital technologies have also flourished and gradually integrated into various fields of social and economic development, and have increasingly become a key element in promoting the development of the digital economy and building intelligent social governance. For e-commerce marketing management, it should pay more attention to the screening, analysis and integration of massive big data information, so as to obtain favorable digital information for enterprise operation and development, and better promote the high-quality development of enterprise e-commerce marketing. To this end, this paper takes Wuhan BESTORE as an example, analyzes the advantages and disadvantages, opportunities and challenges of Wuhan BESTORE’s marketing strategy from the SWOT perspective, and then focuses on the optimization strategy of marketing management from four aspects, hoping to promote the innovation of Wuhan BESTORE’s marketing strategy and management mode, continuously improve the core competitiveness of the enterprise’s brand, and achieve the improvement of the quality of the enterprise’s operation and development.